Up Diet - A personalized Nutrition Platform
Visit WebsiteUp Diet is a health and longevity platform that goes far beyond simple calorie counting. It provides ultra-personalized nutrition plans based on your DNA and gut microbiome, helping you achieve optimal health and live a longer, healthier life.
Challenge
Khedmat Az Ma, already trusted in Iran with health apps like Chengal, aimed to disrupt global diet markets with UP Diet: a platform using gut microbiome science for hyper-personalized nutrition. Our hurdle? Translating complex biological data into simple, trustworthy UX for skeptical international users tired of generic ‘personalized diet’ claims.
My role in this project
- Researched 4 global markets and defined core user journeys
- Designed critical flows: Streamlined data input (health history and microbiome results) seamlessly integrated with conversion-optimized subscription plans.
- Iterated through 2 redesign cycles post-feedback
- Enabled parallel design-dev workflows via Figma/JIRA under tight deadlines
Outcomes
- 90% MVP delivered on time
- Scalable design system (Web/iOS/Android)
- 28% faster dev handoff via component-driven workflow
Key Takeaways: Bridging Science & Simplicity | Deadline-Driven Agility | Global UX Research
