Testady - Usability Insights for B2B/B2C Products

Challenge

Clients needed actionable insights to optimize products but lacked resources to conduct rigorous, unbiased user tests especially for niche B2B audiences.

My role in this project

1. Scenario Design: Translated client objectives (e.g. "Test checkout flow") into realistic task-based scripts
2. Remote Testing: Recruited target users via Testady’s panel. Recorded screen + audio during 45-60 min sessions
3. Analysis & Reporting: Tagged pain points in videos (e.g. confusion during payment). Mapped findings to severity levels (critical/major/minor). Delivered prioritized recommendations (e.g. simplifying the search field with auto-detect)

Outcomes

1. Analyzed 30+ tests for industries like fintech (PSPs), health-tech, and e-commerce
2. Uncovered critical issues missed by internal teams (e.g., a workflow causing 40% drop-off)
3. Drove 60% client retention through actionable, visual reports (video clips + timestamps)