Projects

Top Change - P2P

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Top Change is a trusted online currency exchange and payment solution, empowering Iranian users to trade digital currencies and send international payments with ease.

Category
FinTech
Services
UX Designer
Client
Top Change
Year
2022- 2023

Challenge

Regulatory barriers in Iran blocked centralized crypto payments. Users needed a secure, decentralized P2P trading system to bypass restricted gateways.

My role in this project

In charged of UX for peer-to-peer crypto exchange:

  1. Researched market competitors + user behaviors
  2. Mapped secure user journeys with fraud-prevention protocols
  3. Designed UI for traders + admin dashboard (wireframes → hi-fi)
  4. Tested 20+ edge cases (e.g., payment disputes, fake listings)
  5. Collaborated with PM/Devs to ensure technical viability

Outcome

  1. Launched to 10% pilot users; 30% adoption in Month 1
  2. Reduced reliance on blocked payment channels
  3. Empowered users with direct, flexible crypto trades

Key Takeaways: Security-First UX | Cross-Functional Leadership | Regulatory Adaptation

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